professional strengths

Communication plans
I enjoy creating and launching strategic communication plans for our team and employees. My goal is to make sure we deliver content that’s both high-quality and effective, keeping everyone engaged.

Newsletters
Serve as Managing Editor to a monthly internal e-newsletter, which has a global readership exceeding 7,000 individuals. I lead and collaborate with the editorial team to develop exceptional content for the employee publication exceeding internal corporate email benchmarks in read and open rates.

News articles
My extensive experience in research, interviewing, and fact-gathering plays a crucial role in crafting compelling narratives. I am dedicated to highlighting people-centric stories to reveal the essence of a company. I love connecting audiences with the fundamental thread that unites us all: our shared humanity. OK, that may sound a tad cheesy, but it’s true!

Strategic partner and advisor
Collaborate closely with teams and leadership, advising on best communication practices to ensure on-brand, clear, and concise messaging that enhances stories. This includes working with creative teams for visual assets to accompany and enrich stories. I also simplify complex and technical details into understandable, engaging, and relatable messages.

Copywriting
From the intranet to email to events, I strategically write to not only inform an audience, but encourage them to engage, connect, and act. Writing for a discerning audience whose attention must be earned, the busy worker, they deserve an easy-to-digest message that quickly answers ye olde question, “What’s in it for me” while gaining their trust. 

Editing and writer’s guides
As an editor, I take pride in ensuring concise and engaging content before it goes live. I also enjoy supporting my colleagues by making the writing process as smooth as possible. To assist them in embracing a new narrative direction, I created an editorial and strategic storytelling guide filled with tips and real-life examples specific to each industry we cover.

Brand strategy
An effective internal branding strategy can improve retention rates, and more. Read on at Employer Branding News


Brand messaging to external customers is quite similar to internal communications and reaching employees: aim to drive engagement, retention, and connection through brand advocacy. I work to develop authentic news stories and profiles that highlight employees who live the company values that reinforce the workplace culture.

skill sets

• Adaptable writer
• Storytelling
• Communications strategic partner & advisor
• SEO
• Tone and voice development
• Research
• Content audit
• Metric analytics
• Collaboration across teams
• Copyediting for clarity and consistency
• Campaign development
• Long-form storytelling
• Copywriting for multiple communication channels

digital & technology experience

• Microsoft: 365 environment, Teams, SharePoint
• Marketing & email platform: Workshop, Mailchimp
• Social media platform: Hootsuite